OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with here many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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